By Calcure Technologies Private Limited
Founder and CEO: Shuvam

Bengaluru, June 2025 — In a digital landscape flooded with finance apps, calculators, and investment dashboards, few ask a more human question: What if you’re too afraid to even begin? For the silent majority hesitant to talk about money — RYYT offers a bold new answer.

Launched under Calcure Technologies Private Limited, RYYT is India’s first social finance network designed for honest, anonymous, and emotionally safe financial conversations. The platform officially launches in July 2025, but early buzz is already placing it at the center of India’s next fintech evolution.

Talking About Money Wasn’t Always This Hard — Until It Was

In a country where family, status, and financial pressure are deeply intertwined, money talk has become taboo. Asking a simple question — “Should I start an FD or SIP?” — can feel embarrassing. Admitting debt feels shameful. And many young Indians grow up financially uninformed despite being digitally literate.

RYYT steps in where traditional platforms fall short — it doesn’t just offer tools; it offers belonging. Through peer support, real money stories, and personalized journeys, RYYT is helping people rediscover what financial empowerment actually means.

As Shuvam, RYYT’s founder, puts it: “This platform is just not built for experts. But for the rest of us — those who never had a safe space to ask stupid questions. Because those are the questions that matter.”

Community-Led, Insight-Driven: What Makes RYYT Unique

Backed by Afthonia Labs, a premier fintech accelerator in India, and certified by the Department for Promotion of Industry and Internal Trade (DPIIT), RYYT combines elements that no other platform currently does:

  • An anonymous, judgment-free environment to talk about money
  • A unique gamified referral system using RYYT Coins
  • Blend of social connection, finance content, and real user stories
  • Behavior-driven recommendations for more personalized financial growth
  • Strong focus on money and mental wellness — an area overlooked by most fintech products

This distinctive approach makes RYYT stand apart from platforms like Groww, ET Money, and INDmoney, which provide tools but lack emotional engagement. And while platforms like Reddit or Twitter offer community, they don’t provide anonymity, Indian relevance, or structured financial support.

A Founder Who Lived the Problem

Shuvam, the founder of RYYT, didn’t come from a background of privilege or high-profile venture circles. He came from confusion, stress, and financial uncertainty. That lived experience shaped his obsession with creating India’s first peer support money platform.

“There were days I couldn’t even talk to friends about an EMI delay. I didn’t want a mentor. I wanted someone who understood,” he shares. That spirit now drives RYYT’s mission — creating a digital shoulder to lean on, not just another app to download.

What’s Next: Beta, Launch, and Beyond

The official launch is scheduled for July 2025, but early access is now open for the first 25,000 users. Those who join will help shape the final version of the platform, contributing feedback, sharing stories, and becoming early leaders in a growing financial movement.

To join the beta and explore the future of financial conversations in India, visit www.ryyt.in.

What RYYT Represents:

  • A new standard for financial empowerment in India
  • A platform born out of struggle, not strategy
  • A safe space for real money stories to drive real progress
  • A community-first, content-powered, behavior-smart financial ecosystem

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Platform access: www.ryyt.in
Social: LinkedIn – RYYT