In the dynamic landscape of digital marketing, success belongs to those who can combine strategic vision with measurable execution. Vikas Mishra, an IIM alumnus, is one such leader transforming how brands approach online growth in India and beyond.

As the Founder & CEO of 360Degree Digital Marketing, Vikas has redefined performance marketing by focusing on ROI-driven strategies, sustainable brand visibility, and intelligent use of technology — all while helping hundreds of businesses scale profitably.

From Strategic Academics to Digital Innovation

Vikas’s academic journey includes prestigious credentials, including an IIM (Indian Institute of Management) degree, where he gained world-class business knowledge and strategic thinking capabilities. This strong foundation provided him with not only the technical acumen but also the entrepreneurial mindset necessary to thrive in a fast-moving digital economy.

Combining this academic excellence with a deep curiosity for digital behavior, analytics, and growth frameworks, Vikas embarked on creating an agency that would bridge the gap between business goals and measurable marketing outcomes.

Founder of 360Degree Digital Marketing

Driven by his vision to build an agency focused on results rather than vanity metrics, Vikas launched 360Degree Digital Marketing, a full-service digital growth partner that emphasizes:

  • Data-driven decision making
  • Performance marketing optimization
  • AI-backed insights and automation
  • Revenue-focused digital strategies

Under his leadership, the agency has worked with over 300 brands, helped e-commerce businesses achieve 5X–6X annual growth, and generated more than ₹100 crore in cumulative client revenue.

A Growth Philosophy Rooted in Measurement

One of the core principles that sets Vikas apart is his belief in measurable growth. For him, the value of digital marketing lies not in clicks or impressions alone, but in real business outcomes such as:

  • Increases in revenue
  • Lowered customer acquisition cost (CAC)
  • Higher conversion rates
  • Improved customer lifetime value (LTV)

This philosophy is embedded in every strategy implemented by his team.

Pioneering AI and Advanced Analytics

Vikas is also known for his early adoption of AI in digital strategy. By incorporating machine learning, predictive analytics, and automated optimization tools, his agency drives more intelligent campaign adjustments — saving budget and maximizing performance.

This tech-enabled approach elevates traditional marketing practices into future-ready growth systems, setting new standards for what data-led marketing can achieve.

A Mentor and Educator

Beyond agency leadership, Vikas is committed to education and upskilling. He launched the 360Degree Digital Marketing Institute in Mulund, Mumbai, focused on equipping professionals and students with practical, industry-relevant digital skills — bridging the gap between theoretical knowledge and real-world execution.

His goal is clear: to nurture marketers who understand business fundamentals, technological tools, and analytical strategy — not just platforms.

Industry Recognition and Impact

Vikas’s leadership and strategic excellence have been acknowledged across the digital ecosystem. His agency has been awarded “Most Promising Digital Marketing Agency” by Lets India — a recognition of its innovation and performance impact.

Clients and industry peers alike value his:

  • Strategic insights
  • Data-centric approach
  • Transparent reporting
  • Ability to tie marketing to business performance

This has positioned Vikas as a thought leader in digital marketing and performance growth.

Vision for the Future

As digital landscapes evolve with AI, automation, and consumer behavior shifts, Vikas believes the future belongs to marketers who can balance creative intelligence with technological precision.

His continued focus is on expanding growth frameworks that enable:

✔ Sustainable revenue systems
✔ Predictive marketing outcomes
✔ Tech-enabled optimizations
✔ Scalable digital growth for businesses of all sizes

About Vikas Mishra

Name: Vikas Mishra
Role: Founder & CEO, 360Degree Digital Marketing
Education: IIM Alumni, Marketing & Business Strategy
Location: Mumbai, India
Website: https://www.360ddm.in